TYPE
Brand Identity & Campaign
ROLE
Concept, Design & Direction
YEAR
2025
CAWDRONS
CAWDRONS
CAWDRONS
BREWING CO.
BREWING CO.
BREWING CO.
Cawdrons is a heritage inspired beer brand built to feel bold, traditional and instantly recognisable. The aim was to create a system that carried maritime legacy while still working in a modern market. I wanted to create a trendy but long lasting brand identity.
Cawdrons is a heritage inspired beer brand built to feel bold, traditional and instantly recognisable. The aim was to create a system that carried maritime legacy while still working in a modern market. I wanted to create a trendy but long lasting brand identity.
I explored wordmarks and type directions that tied into nautical heritage and strength. These tests helped explore and define a balance between tradition and clean, modern design.
I explored wordmarks and type directions that tied into nautical heritage and strength. These tests helped explore and define a balance between tradition and clean, modern design.
I explored wordmarks and type directions that tied into nautical heritage and strength. These tests helped explore and define a balance between tradition and clean, modern design.
Here are more sketches as I explored identity and visual narrative allowing me to quickly test ideas before committing digitally. The roughs set the foundation for a strong and flexible identity.
Here are more sketches as I explored identity and visual narrative allowing me to quickly test ideas before committing digitally. The roughs set the foundation for a strong and flexible identity.
Here are more sketches as I explored identity and visual narrative allowing me to quickly test ideas before committing digitally. The roughs set the foundation for a strong and flexible identity.
The final mark combines a bold wordmark with the Cawdrons ship emblem. This creates a clear and versatile system, adaptable across colour, B&W and multiple formats.
The final mark combines a bold wordmark with the Cawdrons ship emblem. This creates a clear and versatile system, adaptable across colour, B&W and multiple formats.
The final mark combines a bold wordmark with the Cawdrons ship emblem. This creates a clear and versatile system, adaptable across colour, B&W and multiple formats.
The identity was applied through a billboard campaign with the line “Taste the Legacy.” to show how the brand looks in the flesh.
The identity was applied through a billboard campaign with the line “Taste the Legacy.” to show how the brand looks in the flesh.
XXXXXXXX
XXXXXXX
@XXXXXXX